Shan X. Liao builds visual systems, documents cultural residue, and writes at the edge of memory and design. Brooklyn, for now.

廖玄林，位于纽约布鲁克林区，是一名高级平面设计师、制作总监。

PROJECTS & WORK
HomeMapping
Analog imaging
Substack
Poetry
Poster journal
GenAI
Commercial
Careers...?

Liberty Mutual
+ SONY Pictures

Q4 2021 at Goodby Silverstein
Designer

Art: Thomas Gledhill
Copy: Lennie Galloway
Production: Jim King

2022 Webby Nominee
Advertising, Media & PR
Best Multimedia Storytelling

A pop-up newsstand was designed and produced in New York’s Upper East Side for Liberty Mutual, in partnership with Sony Pictures’ Spider-Man: No Way Home. Creating an interactive experience on the corner of 86th and Lexington, fans flocked from far and wide to bring home a piece of the Spider-Man multiverse.

For the one-day event, the team developed a 12-page full-color newspaper and produced mechanicals for all newsstand-related advertisements. The newspaper also referenced the 30-second “Spider Bite” LiMu Emu & Doug TV spot.

Due to its success, the activation was later featured at the film’s premiere in Los Angeles.

TAP TO ENLARGE

Shan X. Liao builds visual systems, documents cultural residue, and writes at the edge of memory and design. Brooklyn, for now.

Liberty Mutual + SONY Pictures

Liberty Mutual
+ SONY Pictures